Monday, February 18, 2008

On the corporate marketing of Obama

A more analytical version of the insight that Obama is a Mac, and Hillary is a PC, this blog post provides a brilliant dissection of the Obama brand. Money:
The end result is that great brands are fungible. They can be all things to all people. The branding approach liberates Obama to be the candidate of the MoveOn wing and of national unity. That’s not a criticism. It is a compliment. Now we’ll see if it stands up in the land beyond the energized core, in the land of 50% plus one nationally...

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