Who's the elitist

Krugman as usual says it well:

In an ideal world, politicians would be judged by their actions, not by their wealth or lack thereof. Franklin Delano Roosevelt was born to wealth, but that didn't stop him from doing more for working Americans than any president before or since. Conversely, Joseph Biden's hardscrabble life story, though inspiring, didn't stop him from supporting the odious 2005 bankruptcy bill.

But in the world we actually live in, pro-corporate, inequality-increasing Republicans argue that you should vote for them because they're regular guys you'd like to have a beer with, while Democrats who want to raise taxes on top earners, expand health care and raise the minimum wage are snooty elitists.

And in that world, stripping away the regular-guy facade — pointing out that everything Rush Limbaugh said about Mr. Kerry applies equally to Mr. McCain, that Mr. McCain lives in a material world few Americans can imagine — is only fair. Yes, Mr. Obama vacations in Hawaii — and Cindy McCain says that "In Arizona, the only way to get around the state is by small private plane."

The Dems need to keep in mind the elementary lesson of brand-management, which is you can only have a couple key themes, and then you must repeat them endlessly. Here's one of the key ones.